Business
niche
noun
Definition
A specialised segment of the market for a particular kind of product or service.
In a sentence
“The start-up identified a niche market for eco-friendly packaging in the food sector.”
Synonyms
specialist marketsegmentarea
Common collocations
- niche market
- niche product
- occupy a niche
More from Business
entrepreneur
noun
A person who organises and operates a business, taking on financial risk to do so.
globalisation
noun
The process by which businesses develop international influence or operate on an international scale.
revenue
noun
Income generated by a business from its normal business activities.
supply chain
noun
The network of organisations involved in producing and delivering a product to the consumer.